
The Importance of the Obvious: Why Your Next Workout Might Not Be the Answer
As a personal trainer and strength coach, I’ve sold and conducted more training sessions than any other service I offer, by far. The benefits of training and exercise are so powerful and numerous that for decades, I’ve heard it mentioned in the world of pharmaceuticals, “If we could put these results in a pill, we would.” Now that’s some high praise. Maybe it’s the type of individual that’s drawn to work with me these days, but I’m seeing some recurring trends. When I sit down with a new or prospective client, I sometimes find that despite what appears to be



























